Privacy Policy

1. Introduction

Midwife Connect is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and protect personal data when you access or use our services.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Midwife Connect provides non-clinical, midwife-led support to employees throughout pregnancy, maternity leave, and return to work.

For the purposes of data protection law, Midwife Connect is the data controller of the personal data we process.

3. What Information We Collect

We may collect and process the following information:

Personal Information

Name or initials
Contact details (e.g. email, phone number)
Employer details

Support-Related Information

Information shared during sessions
General wellbeing and support needs
Pregnancy stage (e.g. due date or gestation)

We only collect information that is necessary to provide the service.

4. How We Use Your Information

We use your information to:

Deliver personalised support sessions
Arrange and manage appointments
Maintain appropriate records of support provided
Ensure safe and effective delivery of the service
Respond to enquiries or concerns

We do not use your information for marketing purposes without your consent.

5. Legal Basis for Processing

We process personal data under the following legal bases:

Consent - where you have agreed to participate in the service
Legitimate interests - to deliver and manage the service effectively
Vital interests - where necessary to protect safety or wellbeing

Where sensitive (special category) data is processed, this is done in line with UK GDPR requirements.

6. Confidentiality and Information Sharing

All information shared with Midwife Connect is treated as confidential.

We do not share personal or identifiable information with employers.

We may share information only where necessary:

With your consent
To protect your safety or the safety of others
Where there is a legal or safeguarding obligation

Where information is shared, only the minimum necessary will be disclosed.

7. Data Storage and Security

We take appropriate measures to protect personal data, including:

Secure digital storage systems
Password protection and access controls
Limiting access to authorised individuals only

We take reasonable steps to ensure your information is kept safe and secure.

8. Data Retention

We retain personal data only for as long as necessary to provide the service and meet legal or professional obligations.

In most cases, records will be retained for up to 8 years following the end of support, in line with professional guidance.

Data will be securely deleted when no longer required.

9. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request erasure of your data (where appropriate)
Restrict or object to processing
Withdraw consent at any time

Requests can be made by contacting us using the details below.

10. Cookies and Website Data

If you visit our website, we may collect limited information such as:

Website usage data
Cookies

Further details will be provided on our website.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our service or legal requirements.

12. Contact

If you have any questions about this Privacy Policy or how your data is handled, please contact:

hello@midwifeconnect.co.uk

www.midwifeconnect.co.uk

13. Complaints

If you are not satisfied with how your data is handled, you have the right to raise a concern with the Information Commissioner’s Office (ICO).